Amex Virtual Campus
AMEX VIRTUAL CAMPUS
A fully immersive, web based 3D virtual experience platform
made for modern business.
A platform that will enable learning, discovery and real-time connections, making business more personal through remarkable experiences that ignite potential.
In the midst of a crippling global pandemic, American Express effectively pivoted to continue servicing its business customers. Providing them with invaluable support, insight and opportunities to extend their business networks at a time when they needed it most.
Together, we created a unique, immersive virtual experience platform called Amex Campus where businesses and business owners could access the invaluable expertise of American Express through enriching content and best-in-class speakers as well as connect with their business community, all from the comfort of their own home. Remaining true to the service ethos of American Express, Amex Campus was created to help customers and their businesses thrive during these highly unpredictable times. Amex Campus is a bespoke, web-based, 3D event concept and experience designed and created by Momentum Worldwide, specifically for American Express.
Discoverability is at the heart of the Amex Virtual Campus
Users can navigate a variety of virtual rooms where they can access a full agenda of content, key-note speakers and thought leadership content in the Auditorium or more conversational, hybrid lifestyle content in the Conservatory. There are also additional functions such as business networking and virtual breakout rooms for smaller, personalised interactions as well as bookable workspaces in the Gallery for client and vendor 1:1 meetings in addition to hidden 'easter eggs' with interactive objects and exclusive card member offers.
— Entertain, Connect and Educate
— Experience First. Tech Second
— Empower and inform the user
Building a virtual community
Users are encouraged to build their profile and to connect with the other attendee's of the conference. Outside of the virtual rooms and seminars, users have full access to the attendee's and presenters directory. Here they can search, filter and connect within the platform, chat 1 on 1 or create a group or video chat and connect via LinkedIn.
— Good for Community: Workshops on building a cross-cultural business community
— Tools to help grow and operate a business
A full personalised agenda
Users have access to a packed agenda personalised to the users profile, where they can discover live sessions, join, favourite and watch on demand sessions. Speakers have an alternative view where they can manage their sessions, agenda and upload relevant files before joining the session.
Moving seamlessly from the agenda by 'joining a session', attendee's are immersed into a beautifully designed 3D space where sessions are engaging and interactive, with Live chat, Q&A and polls plus downloadable files for each and every attendee.
— Immersive realistic environments
— Live Polling and results
— Intelligent technology
