To highlight and hero the four distinct campaign videos starring ambassador Tom Brady, our award-winning studio developed a custom interactive accordion that invited people to interact by expanding and exploring movable video sections. Resulting in a balanced and engaging creative solution that cinematically showcased each moment, the wallpaper generated over three hours of attentive time per 1000 impressions—on average, double that of a 30-second TV ad and 3x more than a YouTube non-skippable ad.
Ran in 10 global markets, the visually appealing interactive accordion drove a high engagement rate. By featuring a prominent video play button, we optimized the wallpaper in a way that incentivized the audience toward engagement and video discovery. The ad’s ability to capture and sustain attention shows that our audience chose to opt in for a memorable and creative experience—driving strong affinity for the brand.
Client:
IWC SchaffhausenWorking with:
WeTransferRole:
Senior Freelance Digital Designer