Cross platform e-commerce

Contemporary UX /UI for Cult clothing e-commerce brand NEWØRD3R. This is not only 'another' e-commerce store design, but uses Instagrams API to pull exclusive products from their Instagram store into the main shopping interface, with all user purchasing flows seamlessly combining into one basket checkout. The design focusses on minimalism as to not complicate the UX and provide an interface that promotes both adoption and conversion.